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A test of the effects of competition on consumer brand selection processes
Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
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The relational value of perceived brand globalness and localness
Sichtmann, Christina; Davvetas, Vasileios; … - In: Journal of business research : JBR 104 (2019), pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
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Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 104 (2019), pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
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Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie; Pelsmacker, Patrick de; Verhellen, Yann - In: Journal of business research : JBR 83 (2018), pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios; Davvetas, Vasileios; Diamantopoulos, … - In: Journal of business research : JBR 69 (2016) 9, pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
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Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 118 (2020), pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
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Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar; Laroche, Michel; Paulin, Michèle - In: Journal of business research : JBR 69 (2016) 3, pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238