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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Batra, Rajeev"
~person:"Binder, Martin"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
15
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Advertising effects
3
Brand
3
Emotion
3
Markenartikel
3
Werbewirkung
3
Beziehungsmarketing
2
Brand love
2
Brand placement
2
Deutschland
2
Environmental consciousness
2
Germany
2
Lebensqualität
2
Life satisfaction
2
Online reviews
2
Pro-environmental behavior
2
Product Placement
2
Product placement
2
Prominence
2
Quality of life
2
Relationship marketing
2
Satisfaction
2
Social Web
2
Social web
2
Subjective well-being
2
Umweltbewusstsein
2
Virales Marketing
2
Zufriedenheit
2
Advertising
1
Affect
1
Arbeitszufriedenheit
1
Associative Network Theory
1
Attitude to in-game advertising
1
Automotive industry
1
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13
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13
Aufsatz im Buch
2
Book section
2
Language
All
English
15
Author
All
Batra, Rajeev
Binder, Martin
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Dens, Nathalie
5
Hoffmann, Stefan
4
Kim, Jungkeun
4
Luo, Xin
4
Aiking, Harry
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Boer, Johannes de
3
Drolet, Aimee
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Paas, Leonard J.
3
Røpke, Inge
3
Schmitt, Bernd
3
Tam, Leona
3
Welsch, Heinz
3
Ye, Qiang
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Ahuvia, Aaron
2
Asche, Frank
2
Aspara, Jaakko
2
Axsen, Jonn
2
Bagozzi, Richard P.
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Bechara, Antoine
2
Bell, David R.
2
Bergh, Jeroen C. J. M. van den
2
Biswas, Abhijit
2
Blackhurst, Michael F.
2
Blankenberg, Ann-Kathrin
2
Bradlow, Eric T.
2
Breugelmans, Els
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of electronic commerce research : JECR
Marketing and multicultural diversity
Marketing letters : a journal of research in marketing
Journal of business research : JBR
35
Journal of retailing and consumer services
13
Journal of retailing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
5
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Psychology & marketing
3
Cege discussion paper
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of marketing research : JMR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Best practices in international marketing
1
Brand management ; Vol. 4
1
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Source
All
ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
Psychometric vs. C-OAR-SE measures of
brand
love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
2
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Brand
love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
4
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
5
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
6
Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja
;
Verhoef, Peter C.
;
Böhm, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
Saved in:
7
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
8
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
9
Green behavior, green self-image, and subjective well-being : separating affective and cognitive relationships
Welsch, Heinz
;
Binder, Martin
;
Blankenberg, Ann-Kathrin
- In:
Ecological economics : the transdisciplinary journal of …
179
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012819827
Saved in:
10
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
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