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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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Bare promises : an experiment
Charness, Gary; Dufwenberg, Martin - In: Economics letters 107 (2010) 2, pp. 281-283
Persistent link: https://www.econbiz.de/10003992316
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Continuity in mechanism design without transfers
Martimort, David; Semenov, Aggey - In: Economics letters 93 (2006) 2, pp. 182-189
Persistent link: https://www.econbiz.de/10003391903
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Communication and reputation in procurement auctions : some empirical evidence
Heinrich, Timo - In: Economics letters 114 (2012) 2, pp. 164-167
Persistent link: https://www.econbiz.de/10009547328
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Communicating forecasts : the simplicity of simulated experience
Hogarth, Robin M.; Soyer, Emre - In: Journal of business research : JBR 68 (2015) 8, pp. 1800-1809
Persistent link: https://www.econbiz.de/10011317059
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Communicating excellence in innovation
Nicolau, Juan Luis; Santa Maria, María Jesús - In: Economics letters 118 (2013) 1, pp. 87-90
Persistent link: https://www.econbiz.de/10009706869
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Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of business research : JBR 66 (2013) 2, pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
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The internationalization of marketing communications and consumer research : introduction to the special issue from the 2011 La Londe Conference
Pham, Michel T.; Dewitte, Siegfried - In: Journal of business research : JBR 66 (2013) 7, pp. 871-873
Persistent link: https://www.econbiz.de/10009756894
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Special section: Internationalization of marketing communication and consumer research
Pham, Michel T. (contributor) - In: Journal of business research : JBR 66 (2013) 7, pp. 871-954
Persistent link: https://www.econbiz.de/10009756895