Narrow search
Showing 1 - 10 of 116
Cover Image
eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin; Hsieh, Ming-Tsang - In: Electronic commerce research 15 (2015) 4, pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
Cover Image
The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme - In: Electronic commerce research 15 (2015) 2, pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
Cover Image
Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.; Van Zyl, Cinà - In: Electronic commerce research 13 (2013) 1, pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
Cover Image
Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.; Metzger, Miriam J.; Pure, Rebekah; … - In: Electronic commerce research 14 (2014) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
Cover Image
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Hsieh, Jung-kuei; Hsieh, Yi-ching; Tang, Yu-chien - In: Electronic commerce research 12 (2012) 2, pp. 201-204
Persistent link: https://www.econbiz.de/10009567066
Cover Image
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule - In: Electronic commerce research 21 (2021) 4, pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Cover Image
Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan; Liu, Jiangmeng - In: Electronic commerce research 21 (2021) 4, pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
Cover Image
Receiver response to referral reward programs in social networks
Wang, Qi; Mao, Yunxia; Zhu, Ji; Zhang, Xiaohang - In: Electronic commerce research 18 (2018) 3, pp. 563-585
Persistent link: https://www.econbiz.de/10011901683
Cover Image
The value of backers’ word-of-mouth in crowdfunding projects filtering : an empirical investigation
Zheng, Haichao; Qi, Zihao; Luo, Xin; Li, Liting; Xu, Bo - In: Electronic commerce research 20 (2020) 4, pp. 757-782
Persistent link: https://www.econbiz.de/10012309204
Cover Image
Finding users preferences from large-scale online reviews for personalized recommendation
Ma, Yue; Chen, Guoqing; Wei, Qiang - In: Electronic commerce research 17 (2017) 1, pp. 3-29
Persistent link: https://www.econbiz.de/10011699061