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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
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An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 38 (2017), pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
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Luxury values and experience as drivers for consumers to recommend and pay more
Loureiro, Sandra Maria Correia; Araújo, Cristiano … - In: Journal of retailing and consumer services 21 (2014) 3, pp. 394-400
Persistent link: https://www.econbiz.de/10010348746
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Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
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How customers respond to the assistive intent of an E-retailer?
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: International journal of retail & distribution management 42 (2014) 5, pp. 369-389
Persistent link: https://www.econbiz.de/10010384614
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Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
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Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi; Hwa, Jacky Cheah Jun; Hollebeek, Linda D.; Lim … - In: Journal of retailing and consumer services 77 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
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The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 791-811
Persistent link: https://www.econbiz.de/10012258105