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Konsumentenverhalten
42
Consumer behaviour
40
Brand image
13
Brand management
13
Markenführung
13
Markenimage
13
Beziehungsmarketing
10
Brand
10
Customer satisfaction
10
Kundenzufriedenheit
10
Markenartikel
9
Relationship marketing
9
Dienstleistungsqualität
8
Service quality
8
Griechenland
6
Greece
5
Tourism
5
Tourismus
5
Advertising effects
4
Confidence
4
Vertrauen
4
Werbewirkung
4
Cognition
3
E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Holiday behaviour
3
Innovation adoption
3
Innovationsakzeptanz
3
Internet marketing
3
Kognition
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Perception
3
Polen
3
Retail trade
3
Turkey
3
Türkei
3
Urlaubsverhalten
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English
47
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Tilikidou, Irene
3
Ahmed, Zafar U.
2
Borges, Ana Pinto
2
Herstein, Ram
2
Matysiewicz, Justyna
2
Rodrigues, Paula Cristina Lopes
2
Sakka, Georgia
2
Sikander, Arif
2
Smyczek, Slawomir
2
Sousa, Ana
2
Zbib, Imad J.
2
Abdul Hafaz Ngah
1
Abraham, Villy
1
Abrantes, José Luís
1
Ajayi, Samson
1
Albayrak, Tahir
1
Ali, Raza
1
Andronikidis, Andreas
1
Athanasopoulou, Pinelopi
1
Athmay, ALaa Aldin A. AL
1
Baker, Michael John
1
Bano, Sobia
1
Benoit-Moreau, Florence
1
Binioris, Spyridon
1
Bremser, Kerstin
1
Brozina, Staša
1
Burki, Umar
1
Caber, Meltem
1
Chailan, Claude
1
Chrysochou, Polymeros
1
Cohen, Geraldine
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Dahlstrom, Robert
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Datta, Saroj Kumar
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Delistavrou, Antonia
1
Desivilya, Helena
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Durst, Susanne
1
Ehsani, Fatemeh
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EuroMed journal of business
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
781
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
450
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
390
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of marketing
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
267
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ECONIS (ZBW)
45
OLC EcoSci
2
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47
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1
Navigating retail brands for staying alive
Grandhi, Balakrishna
;
Singh, Jyothsna
;
Patwa, Nitin
- In:
EuroMed journal of business
7
(
2012
)
1
,
pp. 66-82
Persistent link: https://www.econbiz.de/10009564328
Saved in:
2
Brand
architecture and brands portfolio : a clarification
Chailan, Claude
- In:
EuroMed journal of business
4
(
2009
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10003928477
Saved in:
3
Framing and involvement effects on consumers'
brand
choice
Gamliel, Eyal
;
Herstein, Ram
;
Abrantes, José Luís
; …
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010198167
Saved in:
4
The antecedents and consequences of
brand
personality : a systematic review
Saeed, Muhammad Rashid
;
Burki, Umar
;
Ali, Raza
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 448-476
Persistent link: https://www.econbiz.de/10014325586
Saved in:
5
The influence of online and offline
brand
trust on consumer buying intention
Nosi, Costanza
;
Pucci, Tommaso
;
Melanthiou, Yioula
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 550-567
Persistent link: https://www.econbiz.de/10014325593
Saved in:
6
Authenticity as an antecedent of
brand
image in a positive emotional consumer relationship : the case of craft beer brands
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10014325599
Saved in:
7
Moderating impact of
brand
authenticity and control over ads on the effectiveness of Facebook advertising : a two-sample study
Sarfraz, Usama
;
Bano, Sobia
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 424-440
Persistent link: https://www.econbiz.de/10014380926
Saved in:
8
An exploration of loyalty determinats in Greek wine varieties
Krystallis, Athanasios
;
Chrysochou, Polymeros
- In:
EuroMed journal of business
5
(
2010
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10008653763
Saved in:
9
Developing inter-regional brands
Kaufmann, Hans Rüdiger
;
Durst, Susanne
- In:
EuroMed journal of business
3
(
2008
)
1
,
pp. 38-62
Persistent link: https://www.econbiz.de/10003930225
Saved in:
10
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
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