Leonidou, Constantinos N.; Leonidou, Leonidas C. - In: European Journal of Marketing 45 (2011) 1/2, pp. 68-103
Purpose – This study seeks to identify, synthesize, and evaluate extant research on environmental marketing and … dimensions, namely authorship profile, manuscript characteristics, research design, scope of research, research methodology, and … topical area. Findings – Overall, it was revealed that this body of research has undergone a serious transformation, moving …