Purpose – This study seeks to identify, synthesize, and evaluate extant research on environmental marketing and … dimensions, namely authorship profile, manuscript characteristics, research design, scope of research, research methodology, and … topical area. Findings – Overall, it was revealed that this body of research has undergone a serious transformation, moving …

is a new area for the development of competence at the core of competitive advantage. Research limitations …/implications – The findings pave the way for empirical research into the dynamics of value propositions. Since the main focus of the …

Purpose – This research paper aims to examine the global trends in publishing in the leading marketing journals between … 1964 and 2008, focusing on how public policy intervention in the assessment and funding of academic research has influenced … mainly recruit locals with local PhDs. The pattern of decline in the UK is related to the impact of Britain's research …

researchers in marketing research in recent years using a threshold citation analysis. Design/methodology/approach – The threshold … citation analysis counts the number of times a research work is cited by articles published in a set of elite marketing … journals. In order to be included in the analysis, the research work must be cited 18 or more times. This threshold is used to …

relationships, explanatory and predictive power, ambiguity, vagueness, and preventing construct proliferation. Research limitations …

1995‐2007. Findings – Despite the maturity of SEM, its application in marketing research still has notable room for … to present SEM issues in marketing and business studies. Research limitations/implications – The sample of SEM … business research, and is also useful as a guiding framework for good practice. Likewise, as the problems discussed here …

with implications for brand loyalty and switching, market feedback mechanisms and consumer welfare. Previous research is … to guide future research is developed. Guidelines for tackling substantive, research design and methodology issues are …

Most consumer satisfaction/ dissatisfaction (CS/D) research is focused either on identifying product classes and …

The process of consumer goods planning and demand research in a centralised socialist system, that of the German …

of products. However, within the past 10‐15 years, a growing volume of research has shown that the processes underlying …, additive similarity trees (ADDTREE) and extended similarity trees (EXTREE) in the context of marketing research. Consumers … with a discussion of the implications for market research studies and the development of consumer behaviour theory.  …