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J. Milberg, Sandra; Silva, Mónica; Celedon, Paulina; … - In: European Journal of Marketing 48 (2014) 7/8, pp. 1413-1430

Purpose – The purpose of this paper is to extend the conclusions of a previous synthesis of attraction effect research (1995), focusing on the influence of background and design variables on the magnitude of the effect, and to identify additional factors that question the effect’s practical...

Persistent link: https://www.econbiz.de/10014724035

The Customer‐Seller Value Match

Smith, G.W. - In: European Journal of Marketing 9 (1975) 2, pp. 150-156

Investigates customer‐seller value match phenomena and highlights some concepts demanding comprehensive examination by the marketing profession. Adumbrates that a successful marketing policy sells to a defined client, not merely sells indiscriminately. Looks at effective promotion – either...

Persistent link: https://www.econbiz.de/10014725220

Does rhetoric impact advertising effectiveness with liking controlled?

Huhmann, Bruce A.; Albinsson, Pia A. - In: European Journal of Marketing 46 (2012) 11/12, pp. 1476-1500

limitations/implications – Without the benefit of increased liking, schemes interfere with copy point and brand memory similar to …

Persistent link: https://www.econbiz.de/10014722864

A memory theory perspective of consumer ethnocentrism and animosity

Lee, Richard; Lee, Kyung Tae; Li, Jianyao - In: European Journal of Marketing 51 (2017) 7/8, pp. 1266-1285

Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory … over time and use the memory theory to explain these temporal differences. Design/methodology/approach Part 1 involved an … experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine …

Persistent link: https://www.econbiz.de/10014723690

The effect of construal level on time perceptions, confidence in judgements and future preferences

Vilches-Montero, Sonia Noemi; Spence, Mark T. - In: European Journal of Marketing 49 (2015) 5/6, pp. 782-805

perceptions, confidence in duration judgments and future preferences using two different construal level manipulation techniques … construals; and regardless of construal mindset, memory decay due to time delay appears to be at work. Hence duration estimates … shorten. Moreover, abstract construals decrease confidence in duration judgments, but positively affect future preferences …

Persistent link: https://www.econbiz.de/10014723789

Over, out, but present: recalling former sponsorships

Edeling, Alexander; Hattula, Stefan; Bornemann, Torsten - In: European Journal of Marketing 51 (2017) 7/8, pp. 1286-1307

Purpose This study aims at developing and testing a conceptual model that shows the antecedents of the recall of a former sponsorship. Design/methodology/approach Primary ( n = 1,146) and secondary data from German professional soccer build the empirical base for this research. Multilevel...

Persistent link: https://www.econbiz.de/10014723873

Numerical encoding and odd‐ending prices

Guéguen, Nicolas; Legoherel, Patrick - In: European Journal of Marketing 38 (2004) 1/2, pp. 194-208

The practice of pricing with numbers ending in nine (“nine‐ending”) has been little studied. It now seems well established that, under certain conditions, the practice of such pricing strategies has a particular effect on sales, especially inciting the customer to buy products that are...

Persistent link: https://www.econbiz.de/10014722149

Word-of-mouth marketing

Groeger, Lars; Buttle, Francis - In: European Journal of Marketing 48 (2014) 7/8, pp. 1186-1208

Purpose – The paper aims to provide a theoretically informed critique of current measurement practices for word-of-mouth marketing (WOMM) campaigns. Design/methodology/approach – An exploratory field study is conducted on a real-life WOMM campaign. Data are collected from two generations of...

Persistent link: https://www.econbiz.de/10014723562

Trash talk rebuffed: consumers' defense of companies criticized in online communities

Colliander, Jonas; Hauge Wien, Anders - In: European Journal of Marketing 47 (2013) 10, pp. 1733-1757

Purpose – Marketing literature views word-of-mouth (WOM) as unidirectional communication in which consumers transmit either positive or negative messages based on their consumption experiences. Becoming visible in online forums, however, are consumers who engage in WOM as part of interactions...

Persistent link: https://www.econbiz.de/10014723775

The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth

Choi, Beomjoon; Choi, Beom-Jin - In: European Journal of Marketing 48 (2014) 1/2, pp. 108-131

Purpose – This research aims to examine the consequences of customer justice perception and the role of customer affection in the context of service failure and recovery. Design/methodology/approach – Survey data were analyzed using confirmatory factor analysis and structural equation...

Persistent link: https://www.econbiz.de/10014723927