Narrow search
Showing 1 - 10 of 309
Cover Image
Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong; Mao, Luke Lunhua; Smith, Allison B. - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
Cover Image
Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Cover Image
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting; Chien, P. Monica; Weeks, Clinton S. - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Cover Image
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Cover Image
Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
Cover Image
Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Behrens, Anton; Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 20 (2020) 5, pp. 598-617
Persistent link: https://www.econbiz.de/10012385000
Cover Image
Do not bet on your favourite football team : the influence of fan identity-based biases and sport context knowledge on game prediction accuracy
Na, Sangwon; Su, Yiran; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 396-418
Persistent link: https://www.econbiz.de/10012177434
Cover Image
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel; Holthoff, Lisa Carola; Biscaia, Rui - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Cover Image
Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.; Gorton, Matthew; Bottomley, Paul; … - In: European Sport management quarterly : ESMQ 16 (2016) 2, pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
Cover Image
Understanding ethnographically athletes' perception and experience of sponsorship : the case of professional rock-climbing
Dumont, Guillaume - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 525-542
Persistent link: https://www.econbiz.de/10011607465