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Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin; Sääksjärvi, Maria; Gill, Tripat; … - In: European journal of innovation management : EJIM 19 (2016) 4, pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
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The development of a scale to measure consumer doubt toward new products
Sääksjärvi, Maria; Morel, Kaj P. N. - In: European journal of innovation management : EJIM 13 (2010) 3, pp. 272-293
Persistent link: https://www.econbiz.de/10008654397
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How rumors and preannouncements foster curiosity toward products
Sääksjärvi, Maria; Gill, Tripat; Hultink, Erik J. - In: European journal of innovation management : EJIM 20 (2017) 3, pp. 350-371
Persistent link: https://www.econbiz.de/10011746203