Narrow search
Showing 1 - 10 of 45
Cover Image
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Cover Image
Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Cover Image
Price placebo effect in hedonic consumption
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 35 (2013), pp. 306-315
Persistent link: https://www.econbiz.de/10010225776
Cover Image
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Cover Image
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 98 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Cover Image
Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 82 (2019), pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
Cover Image
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Cover Image
Cognitive decline and emotional regulation of senior consumers
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 44 (2015), pp. 111-119
Persistent link: https://www.econbiz.de/10010501231
Cover Image
Consumers' inference-dynamics abouth healthy menu promotions in a bundle context
Hur, Jungyun; Jang, Soocheong - In: International journal of hospitality management 44 (2015), pp. 12-22
Persistent link: https://www.econbiz.de/10010501246
Cover Image
Anticipated guilt and pleasure in a healthy food consumption context
Hur, Jungyun; Jang, Soocheong - In: International journal of hospitality management 48 (2015), pp. 113-123
Persistent link: https://www.econbiz.de/10011341596