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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Song, Peijian"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Inconsistent content
Konsumentenverhalten
Consumer behaviour
13
Advertising effects
8
Werbewirkung
8
Advertising
5
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Werbung
5
Product Placement
4
Product placement
4
brand attitude
3
Brand
2
Brand placement
2
Cognition
2
Internet marketing
2
Kognition
2
Markenartikel
2
Online retailing
2
Online reviews
2
Online-Handel
2
Online-Marketing
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
brand placement
2
need for cognition
2
Advertising Effectiveness
1
Attitude to in-game advertising
1
Behavioral intentions
1
Brand extension
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
China
1
Computerspiel
1
Congruity effects
1
Consumer segmentation
1
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13
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13
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13
Conference paper
2
Konferenzbeitrag
2
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English
13
Author
All
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Song, Peijian
Dens, Nathalie
10
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Smit, Edith G.
5
Bernritter, Stefan F.
4
Chang, Chun-Tuan
4
Dahlén, Micael
4
Hudders, Liselot
4
Kwak, Hyokjin
4
Luo, Xin
4
Matthes, Jörg
4
Mitchell, Vincent-Wayne
4
Russell, Cristel Antonia
4
Sharma, Piyush
4
Baek, Tae Hyun
3
Bui, M̃y
3
Buil, Isabel
3
Canniford, Robin
3
Cauberghe, Veroline
3
De Chernatony, Leslie
3
Diehl, Sandra
3
Drennan, Judy
3
Eisend, Martin
3
Forsythe, Sandra
3
Grohmann, Bianca
3
Herrmann, Jean-Luc
3
Kitchen, Philip J.
3
Ko, Eunju
3
Lowe, Ben
3
Mueller, Barbara
3
Naderer, Brigitte
3
Neijens, Peter C.
3
Palmeira, Mauricio
3
Prendergast, Gerard P.
3
Reijmersdal, Eva A. van
3
Roper, Stuart
3
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European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
7
Journal of business research : JBR
6
International journal of hospitality management
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Decision support systems : DSS ; the international journal
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Information systems research : ISR
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
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Source
All
ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
How to exploit the user base for online products : a product integration perspective
Song, Peijian
;
Cheng, Zhang
;
Xu, Heng
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 356-372
Persistent link: https://www.econbiz.de/10009728072
Saved in:
4
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
5
Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng
;
Yang, Xue
;
Song, Peijian
;
Sia, Choon Ling
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
Saved in:
6
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
7
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
8
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
9
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
10
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
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