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Platform competition for advertisers and users in media markets
Reisinger, Markus - In: International journal of industrial organization 30 (2012) 2, pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
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Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
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Software exclusivity and the scope of indirect network effects in the US home video game market
Corts, Kenneth S.; Lederman, Mara - In: International journal of industrial organization 27 (2009) 2, pp. 121-136
Persistent link: https://www.econbiz.de/10003836317
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The strength of direct ties : evidence from the electronic game industry
Claussen, Jörg; Falck, Oliver; Grohsjean, Thorsten - In: International journal of industrial organization 30 (2012) 2, pp. 223-230
Persistent link: https://www.econbiz.de/10009550239
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The effectiveness of casual advergames on adolescents' brand attitudes
Redondo, Ignacio - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1671-1688
Persistent link: https://www.econbiz.de/10009676124
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Indirect network effects and the quality dimension : a look at the gaming industry
Kim, Jin-hyuk; Prince, Jeff; Qiu, Calvin - In: International journal of industrial organization 37 (2014), pp. 99-108
Persistent link: https://www.econbiz.de/10011292574
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Segmentation, advertising and prices
Galeotti, Andrea; Moraga-González, José Luis - In: International journal of industrial organization 26 (2008) 5, pp. 1106-1119
Persistent link: https://www.econbiz.de/10003763950
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Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets
Kaiser, Ulrich; Song, Minjae - In: International journal of industrial organization 27 (2009) 2, pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
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Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
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The risk reduction role of advertising in relation to price rigidity
Chen, Guan-ru - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1839-1855
Persistent link: https://www.econbiz.de/10008773200