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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Duhachek, Adam"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schlager, Tobias"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Online retailing"
~type_genre:"Article in journal"
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Cultural identity
Konsumentenverhalten
Markenführung
Online retailing
Consumer behaviour
8
Brand management
5
Beziehungsmarketing
4
Brand
4
Markenartikel
4
Relationship marketing
4
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3
Social web
3
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2
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1
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8
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8
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Duhachek, Adam
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schlager, Tobias
Verhoef, Peter C.
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Roper, Stuart
5
Simintiras, Antonis C.
5
Yang, Jing
5
De Chernatony, Leslie
4
Melewar, T. C.
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Bang Nguyen Viet
3
Buil, Isabel
3
Canniford, Robin
3
Delgado-Ballester, Elena
3
Drennan, Judy
3
Estelami, Hooman
3
Grohmann, Bianca
3
Guèvremont, Amélie
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roy, Rajat
3
Sivakumaran, Bharadhwaj
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Arora, Nilesh
2
Aspara, Jaakko
2
Bae, Mikyeung
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Bilro, Ricardo Godinho
2
Brown, Mark
2
Bruhn, Manfred
2
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Published in...
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
36
Journal of retailing and consumer services
13
Journal of the Academy of Marketing Science
9
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
6
Journal of marketing communications
5
Psychology & marketing
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
The journal of product & brand management
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
Electronic commerce research
1
EuroMed journal of business
1
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Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
7
The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
8
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
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