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Differentiating high involved product by trivial attributes for product line extension strategy
Sun, Pi-chuan - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1557-1575
Persistent link: https://www.econbiz.de/10008773212
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Non-targeted customers in individualistic versus collectivistic cultures
Bang, Nguyen; Chen, Junsong; Chen, Cheng-hao Steve; Yu, … - In: The service industries journal 34 (2014) 15, pp. 1199-1218
Persistent link: https://www.econbiz.de/10010492129
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Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan; Bondesson, Niklas; Melin, Frans - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
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How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
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Store image influences in consumers' perceptions of store brands : the moderating role of value conscousness
Delgado-Ballester, Elena; Hernandez-Espallardo, Miguel; … - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756
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The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar; Lassar, Walfried M.; Butaney, Gul T. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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"Passivity" : a model of grocery retail price decision-making practice
Watson, Iain D.; Wood, Steve; Fernie, John - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1040-1066
Persistent link: https://www.econbiz.de/10011338819
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The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin; Wang, Cheng Lu; Jiang, Ying; Barnes, Bradley R. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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Store managers : the seismographs in shopping centres
Teller, Christoph; Alexander, Andrew - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2127-2152
Persistent link: https://www.econbiz.de/10010461800