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Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša; Sharma, Piyush - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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Impact of store environment on impulse buying behavior
Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: European journal of marketing : EJM 47 (2013) 10, pp. 1711-1732
Persistent link: https://www.econbiz.de/10010201718
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Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
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Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde; Cauberghe, Veroline; Pelsmacker, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755