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Brand asset management : drivi...
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European journal of marketing : EJM
SpringerLink / Bücher
1,552
Journal of business research : JBR
1,049
The journal of brand management : an international journal
678
Journal of retailing and consumer services
460
The journal of product & brand management
426
Industrial marketing management : the international journal for industrial and high-tech firms
374
Springer eBook Collection
368
Gabler Edition Wissenschaft
354
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331
Europäische Hochschulschriften / 5
294
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288
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241
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239
Journal of marketing communications
218
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215
Journal of the Academy of Marketing Science
203
Marketing intelligence & planning
195
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
191
Journal of Product & Brand Management
189
Lehrbuch
184
Asia Pacific journal of marketing and logistics
181
Journal of advertising research
172
Journal of marketing research : JMR
172
European Journal of Marketing
150
International journal of hospitality management
148
The journal of business & industrial marketing
140
Tourism management : research, policies, practice
139
Journal of travel and tourism marketing
134
Marketing letters : a journal of research in marketing
128
Strategic Direction
126
International marketing review
121
Marketing : ZFP ; journal of research and management
117
Journal of global marketing
114
The journal of consumer marketing
113
essentials
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Hamburger Schriften zur Marketingforschung
107
Innovatives Markenmanagement
107
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ECONIS (ZBW)
270
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1
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10
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270
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date (oldest first)
1
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
2
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
3
Rethinking
brand
architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
4
Revitalising brands through communication messages : the role of
brand
familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
5
Impact of product differentiation, marketing investments and
brand
equity on pricing strategies : a
brand
level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
6
Antecedents and consequences of
brand
-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
7
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
8
Unpacking
brand
management superiority : examining the interplay of
brand
management capability,
brand
orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
9
The interplay of products from the same product line : the role of
brand
reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
10
Exploring consumer
brand
name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
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