//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing : an introduction
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
95
Relationship marketing
95
Marketing
80
Consumer behaviour
58
Konsumentenverhalten
58
Marketing management
38
Marketingmanagement
38
Marketing theory
33
Marketingtheorie
33
Brand management
26
Markenführung
26
Customer satisfaction
25
Kundenzufriedenheit
25
Brand image
19
Markenimage
19
Dienstleistungsqualität
17
Service quality
17
Brand
15
Markenartikel
15
Confidence
10
Großbritannien
10
United Kingdom
10
Vertrauen
10
USA
9
United States
9
Bibliometrics
8
Bibliometrie
8
Dienstleistung
8
Dienstleistungsmarketing
8
Emotion
8
Innovation
8
Lieferantenmanagement
8
Personality psychology
8
Persönlichkeitspsychologie
8
Services
8
Services marketing
8
Supplier relationship management
8
Theorie
8
Theory
8
Advertising
7
more ...
less ...
Online availability
All
Undetermined
43
Type of publication
All
Article
192
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
195
Aufsatz in Zeitschrift
195
Collection of articles of several authors
7
Sammelwerk
7
Systematic review
3
Übersichtsarbeit
3
Case study
2
Fallstudie
2
more ...
less ...
Language
All
English
195
Author
All
Dagger, Tracey S.
4
Melewar, T. C.
4
Vargo, Stephen L.
4
Balmer, John M. T.
3
Gilmore, Audrey
3
He, Hongwei
3
Lee, Nick
3
Lusch, Robert F.
3
Bruhn, Manfred
2
Carson, David
2
Dant, Rajiv P.
2
De Chernatony, Leslie
2
Grönroos, Christian
2
Guenzi, Paolo
2
Ha, Hong Youl
2
Harris, Lloyd C.
2
Janda, Swinder
2
Kitchen, Philip J.
2
Liu, Gordon
2
Liu, Matthew Tingchi
2
Maklan, Stan
2
Moutinho, Luiz
2
Muthaly, Siva K. K.
2
Naor, Jacob
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Paulssen, Marcel
2
Phau, Ian
2
Piercy, Nigel
2
Roulet, Raphael
2
Saunders, John A.
2
Sousa, Carlos M. P.
2
Vlachos, Pavlos A.
2
Yan, Li
2
Yavas, Ugur
2
Zhu, Weichun
2
Abosag, Ibrahim
1
Agnihotri, Raj
1
Anastasiadou, Kyriaki
1
Anaza, Nwamaka A.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
SpringerLink / Bücher
1,621
Journal of business research : JBR
826
Journal of retailing and consumer services
597
Industrial marketing management : the international journal for industrial and high-tech firms
564
Springer eBook Collection
371
Gabler Edition Wissenschaft
367
Springer eBook Collection / Business and Economics
362
Europäische Hochschulschriften / 5
325
International journal of hospitality management
286
Research
249
Journal of the Academy of Marketing Science
236
The journal of business & industrial marketing
227
The journal of services marketing
227
Journal of strategic marketing
216
Journal of Food Distribution Research
208
Journal of marketing
200
Journal of marketing management : MM
192
Lehrbuch
192
The service industries journal
192
Marketing theory
155
International journal of electronic customer relationship management : IJECRM
153
Marketing intelligence & planning
148
Management Science
135
Journal of travel and tourism marketing
134
International journal of contemporary hospitality management
131
Journal of Agricultural and Applied Economics
130
Asia Pacific journal of marketing and logistics
127
Psychology & marketing
126
essentials
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
The journal of product & brand management
123
Journal of historical research in marketing
122
Journal of hospitality marketing & management
122
Management science : journal of the Institute for Operations Research and the Management Sciences
122
Journal of service research : JSR
121
Tourism management : research, policies, practice
121
Hamburger Schriften zur Marketingforschung
118
Journal of service management
118
Cogent business & management
117
more ...
less ...
Source
All
ECONIS (ZBW)
195
Showing
1
-
10
of
195
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
2
What we know, don't know, and should know about confusion
marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
3
Conceptualisations of the consumer in
marketing
thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
4
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for
marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
5
The specification of aggregate market models
Saunders, John A.
- In:
European journal of marketing : EJM
21
(
1987
)
2
Persistent link: https://www.econbiz.de/10001072523
Saved in:
6
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
7
Brickbats and bouquets for
marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
8
Political
marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
Saved in:
9
Establishing the scope of
marketing
practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
Saved in:
10
Integrated
marketing
communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->