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Consumer Neuroscience : Implik...
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
79
Markenführung
79
Brand image
74
Markenimage
74
Beziehungsmarketing
52
Relationship marketing
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
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Moutinho, Luiz
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Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
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Sharma, Piyush
4
Vargo, Stephen L.
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Buil, Isabel
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Canniford, Robin
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De Chernatony, Leslie
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Drennan, Judy
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Grohmann, Bianca
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Kitchen, Philip J.
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Lowe, Ben
3
Lusch, Robert F.
3
Melewar, T. C.
3
O'Shaughnessy, John
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
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Roy, Rajat
3
Spence, Mark T.
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Woisetschläger, David
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Yi, Youjae
3
Zielke, Stephan
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2
Andrews, Lynda
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Angell, Robert
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Antonetti, Paolo
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Aspara, Jaakko
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Balaji, M. S.
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Bijmolt, Tammo H. A.
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Brown, Mark
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Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Carrington, Michal J.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
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European journal of marketing : EJM
Journal of business research : JBR
2,008
Journal of retailing and consumer services
1,931
International journal of consumer studies
766
International journal of hospitality management
726
Psychology & marketing
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
510
Working paper / National Bureau of Economic Research, Inc.
437
SpringerLink / Bücher
418
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
NBER Working Paper
383
Journal of marketing research : JMR
362
Journal of marketing management : MM
359
The journal of brand management : an international journal
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Management science : journal of the Institute for Operations Research and the Management Sciences
335
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of retailing
310
Journal of the Academy of Marketing Science
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Journal of marketing
303
Journal of marketing communications
301
Marketing letters : a journal of research in marketing
301
Cogent business & management
298
Tourism management : research, policies, practice
296
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
The journal of services marketing
265
International journal of contemporary hospitality management
264
Journal of business ethics : JOBE
263
Journal of economic psychology : research in economic psychology and behavioral economics
263
Technological forecasting & social change : an international journal
263
Marketing intelligence & planning
252
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ECONIS (ZBW)
378
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1
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
2
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
3
Introduction to the special section on interpretive consumer research
Lee, Nick
;
Dobscha, Susan
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
Saved in:
4
The marketing system and the environment
Glaser, S.
- In:
European journal of marketing : EJM
19
(
1985
)
4
,
pp. 54-72
Persistent link: https://www.econbiz.de/10001071448
Saved in:
5
The specification of aggregate market models
Saunders, John A.
- In:
European journal of marketing : EJM
21
(
1987
)
2
Persistent link: https://www.econbiz.de/10001072523
Saved in:
6
An alternative paradigm for marketing theory
Dixon, Donald F.
- In:
European journal of marketing : EJM
18
(
1984
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10001037536
Saved in:
7
The contingency approach : its foundations and relevance to theory building and research in marketing
Zeithaml, Valarie A.
- In:
European journal of marketing : EJM
22
(
1988
)
7
,
pp. 37-64
Persistent link: https://www.econbiz.de/10001053567
Saved in:
8
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
9
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
10
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
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