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Werbung
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European journal of marketing : EJM
Journal of business research : JBR
281
Journal of advertising research
270
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
198
Journal of advertising : official publication of the American Academy of Advertising
198
Journal of advertising
171
Journal of marketing communications
163
Creativity and innovation management
131
SpringerLink / Bücher
118
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : JPM
89
Journal of marketing
85
NBER working paper series
84
Working paper / National Bureau of Economic Research, Inc.
79
NBER Working Paper
77
Journal of marketing research : JMR
75
Journal of historical research in marketing
72
European journal of operational research : EJOR
71
Journal of retailing and consumer services
69
Marketing Science
69
Psychology & marketing
65
Journal of promotion management : innovations in planning and applied research
64
International journal of internet marketing and advertising : IJIMA
59
Journal of business ethics : JOBE
59
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Springer eBook Collection
52
Academy of Management journal : AMJ
51
Health marketing quarterly
51
Journal of current issues and research in advertising : JCIRA
51
MPRA Paper
50
International journal of innovation management
49
Marketing : ZFP ; journal of research and management
49
Journal of current issues and research in advertising
48
International journal of hospitality management
47
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
46
Technological forecasting & social change : an international journal
46
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1
Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.
;
Armstrong, Jon Scott
;
Du, Rui
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 317-326
Persistent link: https://www.econbiz.de/10011453396
Saved in:
2
Ad agency professionals' mental models of
advertising
creativity
Nyilasy, Gergely
;
Canniford, Robin
;
Kreshel, Peggy J.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
Saved in:
3
Political
advertising
and the demonstration of market orientation
Robinson, Claire
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 451-459
Persistent link: https://www.econbiz.de/10008650069
Saved in:
4
Decision-based voter segmentation : an application for campaign message development
Phillips, Joan M.
;
Reynolds, Thomas J.
;
Reynolds, Kate
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 310-330
Persistent link: https://www.econbiz.de/10008650077
Saved in:
5
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
6
Conflict and
advertising
planning : consequences of networking for
advertising
planning
Grant, Ian
;
McLeod, Charlotte
;
Shaw, Eleanor
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10009514322
Saved in:
7
Effects of task complexity on creative customer behavior
Gong, Taeshik
;
Choi, Jin Nam
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
Saved in:
8
Exploring the effectiveness of consumer
creativity
in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
9
From personal values to
creativity
: evidence from frontline service employees
Sousa, Carlos M. P.
;
Coelho, Filipe
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1029-1050
Persistent link: https://www.econbiz.de/10009267056
Saved in:
10
Cope's and the promotion of tobacco in Victorian England
Seaton, A. V.
- In:
European journal of marketing : EJM
20
(
1986
)
9
,
pp. 5-26
Persistent link: https://www.econbiz.de/10001071333
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