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European journal of marketing : EJM
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The SAGE handbook of marketing theory
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Rethinking the case study in international business and management research
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The development of marketing theory and its philosophical underpinnings
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Gabler Edition Wissenschaft
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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ECONIS (ZBW)
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1
Introduction to the special section on interpretive consumer research
Lee, Nick
;
Dobscha, Susan
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
Saved in:
2
Relationships in fast moving consumer goods markets : the consumer's perspective
Leahy, Rose
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 651-672
Persistent link: https://www.econbiz.de/10009010599
Saved in:
3
The marketing system and the environment
Glaser, S.
- In:
European journal of marketing : EJM
19
(
1985
)
4
,
pp. 54-72
Persistent link: https://www.econbiz.de/10001071448
Saved in:
4
The specification of aggregate market models
Saunders, John A.
- In:
European journal of marketing : EJM
21
(
1987
)
2
Persistent link: https://www.econbiz.de/10001072523
Saved in:
5
An alternative paradigm for marketing theory
Dixon, Donald F.
- In:
European journal of marketing : EJM
18
(
1984
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10001037536
Saved in:
6
The contingency approach : its foundations and relevance to theory building and research in marketing
Zeithaml, Valarie A.
- In:
European journal of marketing : EJM
22
(
1988
)
7
,
pp. 37-64
Persistent link: https://www.econbiz.de/10001053567
Saved in:
7
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
8
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
9
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
10
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
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