//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Organizing and implementing th...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
129
Marketingmanagement
129
Consumer behaviour
23
Konsumentenverhalten
23
Marketing
22
Brand management
21
Markenführung
21
Beziehungsmarketing
17
Relationship marketing
17
Brand image
15
Markenimage
15
Corporate reputation
11
Firmenimage
11
Strategic management
11
Strategisches Management
11
USA
11
United States
11
Brand
10
Firm performance
10
Großbritannien
10
Markenartikel
10
United Kingdom
10
Unternehmenserfolg
10
Corporate culture
9
Integrated marketing communications
9
Unternehmenskultur
9
Advertising
8
Communication
8
Kommunikation
8
Werbung
8
Advertising effects
7
Brand architecture
7
International marketing
7
Internationales Marketing
7
KMU
7
Marketing communications
7
New product development
7
Produktentwicklung
7
Public relations
7
SME
7
more ...
less ...
Online availability
All
Undetermined
37
Type of publication
All
Article
128
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
129
Aufsatz in Zeitschrift
129
Case study
5
Fallstudie
5
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
129
Author
All
Balmer, John M. T.
5
Gilmore, Audrey
3
Kitchen, Philip J.
3
Melewar, T. C.
3
O'Cass, Aron
3
Currim, Imran S.
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Goldman, Arieh
2
Grinstein, Amir
2
Hammervoll, Trond
2
Henneberg, Stephan
2
Lee, Wai Jin
2
Liu, Gordon
2
Ormrod, Robert P.
2
Reid, David McHardy
2
Sok, Phyra
2
Tikkanen, Henrikki
2
Abratt, Russell
1
Agic, Emir
1
Agnihotri, Raj
1
Alevizou, Panayiota J.
1
Aspara, Jaakko
1
Balmern, John M. T.
1
Barksdale, Hiram C.
1
Barrio-García, Salvador del
1
Beaton, George
1
Berezan, Orie
1
Bernard, Kenneth N.
1
Bhattacharya, C. B.
1
Blankson, Charles
1
Bodur, Muzaffer
1
Bornemann, Torsten
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Budeva, Desislava G.
1
Burghausen, Mario
1
Butler, Patrick
1
Cadeaux, Jack
1
Cadogan, John W.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
204
Journal of strategic marketing
192
Europäische Hochschulschriften / 5
134
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Lehrbuch
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Springer eBook Collection / Business and Economics
45
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
129
Showing
1
-
10
of
129
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing standardisation by multinationals in an emerging market
Ozsomer, Aysegul
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 50-68
Persistent link: https://www.econbiz.de/10001122806
Saved in:
2
Marketing strategies between dumping and anti-dumping action
Kostecki, Michel M.
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 7-19
Persistent link: https://www.econbiz.de/10001122808
Saved in:
3
International versus domestic marketing : 4 conceptual perspectives
Perry, Anne C.
- In:
European journal of marketing : EJM
24
(
1990
)
6
,
pp. 41-54
Persistent link: https://www.econbiz.de/10001096041
Saved in:
4
A conceptual tourism marketing planning model
Papadopoulos, Socrates I.
- In:
European journal of marketing : EJM
23
(
1989
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10001064901
Saved in:
5
Effective product organisation and development
Wills, Gordon
(
contributor
)
- In:
European journal of marketing : EJM
18
(
1984
)
6
,
pp. 2-123
Persistent link: https://www.econbiz.de/10001065459
Saved in:
6
Towards a theory of product range policy
Kent, R. A.
- In:
European journal of marketing : EJM
20
(
1986
)
10
,
pp. 5-17
Persistent link: https://www.econbiz.de/10001071330
Saved in:
7
Strategic planning in industrial marketing : an interaction approach
Turnbull, Peter W.
- In:
European journal of marketing : EJM
20
(
1986
)
7
,
pp. 5-20
Persistent link: https://www.econbiz.de/10001071344
Saved in:
8
Pharmaceutical product management in 1990 : will there be any changes?
Kleizen, Hendrikus G.
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 5-10
Persistent link: https://www.econbiz.de/10001071440
Saved in:
9
Marketing and small business
Rushton, Angela M.
(
contributor
)
- In:
European journal of marketing : EJM
19
(
1985
)
5
Persistent link: https://www.econbiz.de/10001071446
Saved in:
10
Marketing objectives in UK and US manufacturing companies
Shipley, David D.
- In:
European journal of marketing : EJM
19
(
1985
)
3
,
pp. 48-56
Persistent link: https://www.econbiz.de/10001071452
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->