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The benefits of manufacturer brands to retailers
Glynn, Mark S.; Brodie, Roderick J.; Motion, Judy - In: European journal of marketing : EJM 46 (2012) 9, pp. 1127-1149
Persistent link: https://www.econbiz.de/10009661673
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Theorizing with managers : how to achieve both academic rigor and practical relevance?
Nenonen, Suvi; Brodie, Roderick J.; Storbacka, Kaj; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1130-1152
Persistent link: https://www.econbiz.de/10011725629
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Theorizing with managers to bridge the theory-praxis gap : foundations for a research tradition
Brodie, Roderick J.; Nenonen, Suvi; Peters, Linda D.; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1173-1177
Persistent link: https://www.econbiz.de/10011725654
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Equity in corporate co-branding: The case of adidas and the All Blacks
Motion, Judy; Leitch, Shirley; Brodie, Roderick J. - In: European journal of marketing : EJM 37 (2003) 7, pp. 1080-1094
Persistent link: https://www.econbiz.de/10006083713
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The benefits of manufacturer brands to retailers
Glynn, Mark S.; Brodie, Roderick J.; Motion, Judy - In: European journal of marketing : EJM 46 (2012) 9, pp. 1127-1150
Persistent link: https://www.econbiz.de/10010021189
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Predictive validity of evidence-based persuasion principles : an application of the index method
Armstrong, Jon Scott; Du, Rui; Green, Kesten C.; … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 276-293
Persistent link: https://www.econbiz.de/10011453358
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Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.; Armstrong, Jon Scott; Du, Rui; … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 317-326
Persistent link: https://www.econbiz.de/10011453396