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~isPartOf:"European journal of marketing : EJM"
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Marketing management
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Marketing management
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European journal of marketing : EJM
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663
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212
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211
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Journal of Food Distribution Research
208
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175
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173
Economics Papers from University Paris Dauphine
164
Management science : journal of the Institute for Operations Research and the Management Sciences
161
European research studies
156
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
156
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152
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71
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
72
Impact of product differentiation,
marketing
investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
73
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
Saved in:
74
Exporters' credit policy : an Anglo-West German comparative policy
Neale, Charles W.
- In:
European journal of marketing : EJM
25
(
1991
)
5
,
pp. 7-19
Persistent link: https://www.econbiz.de/10001111546
Saved in:
75
Marketing
standardisation by multinationals in an emerging market
Ozsomer, Aysegul
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 50-68
Persistent link: https://www.econbiz.de/10001122806
Saved in:
76
Marketing
strategies between dumping and anti-dumping action
Kostecki, Michel M.
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 7-19
Persistent link: https://www.econbiz.de/10001122808
Saved in:
77
Marketing
-mix standardisation : an integrated approach in global
marketing
Kreutzer, Ralf T.
- In:
European journal of marketing : EJM
22
(
1988
)
10
,
pp. 19-30
Persistent link: https://www.econbiz.de/10001075993
Saved in:
78
Marketing
the political product
Reid, David McHardy
- In:
European journal of marketing : EJM
22
(
1988
)
9
,
pp. 34-47
Persistent link: https://www.econbiz.de/10001075995
Saved in:
79
Towards effective product
management
Reid, David McHardy
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 32-43
Persistent link: https://www.econbiz.de/10001049945
Saved in:
80
Pharmaceutical promotion tools : their relative importance
Pitt, Leyland F.
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 7-14
Persistent link: https://www.econbiz.de/10001049948
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