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"Green" segmentation : an appl...
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
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45
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33
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33
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
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Bruhn, Manfred
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Buchanan-Oliver, Margo
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Büttner, Oliver B.
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Cauberghe, Veroline
2
Chakravarti, Amitav
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Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of business research : JBR
1,991
Journal of retailing and consumer services
1,938
International journal of consumer studies
765
International journal of hospitality management
730
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
558
Working paper / National Bureau of Economic Research, Inc.
473
European Journal of Marketing
441
Journal of Consumer Marketing
419
NBER Working Paper
414
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
393
SpringerLink / Bücher
373
The journal of brand management : an international journal
358
Journal of marketing research : JMR
348
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
335
Journal of international consumer marketing
321
Tourism management : research, policies, practice
319
Journal of marketing management : MM
315
Journal of retailing
303
Cogent business & management
300
International journal of retail & distribution management
297
Journal of marketing communications
297
Journal of marketing
296
Marketing letters : a journal of research in marketing
296
Journal of fashion marketing and management
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
The journal of consumer marketing
290
The international review of retail, distribution and consumer research
289
Technological forecasting & social change : an international journal
287
Journal of consumer behaviour : an international research review
285
International Journal of Retail & Distribution Management
278
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
Journal of the Academy of Marketing Science
274
International journal of contemporary hospitality management
269
Journal of business ethics : JOBE
267
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ECONIS (ZBW)
356
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1
Does the duplication of viewing law apply to radio listening?
Lees, Garvin
;
Wright, Malcolm
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 674-685
Persistent link: https://www.econbiz.de/10009732999
Saved in:
2
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
3
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
4
Segmenting consumers' reasons for and against ethical consumption
Burke, Paul F.
;
Eckert, Christine
;
Davis, Stacey
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2237-2261
Persistent link: https://www.econbiz.de/10010462711
Saved in:
5
Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan
;
Li, Elton
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
Saved in:
6
Decision-based voter segmentation : an application for campaign message development
Phillips, Joan M.
;
Reynolds, Thomas J.
;
Reynolds, Kate
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 310-330
Persistent link: https://www.econbiz.de/10008650077
Saved in:
7
Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
Saved in:
8
External validity of market segmentation methods : a study of buyers of prestige cosmetic brands
Kim, Taehyun
;
Lee, Hoonyoung
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009007625
Saved in:
9
Cross-national segmentation : an application to the NAFTA airline passenger market
Bruning, Edward R.
;
Hu, Michael Y.
;
Hao, Wei Andrew
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1498-1522
Persistent link: https://www.econbiz.de/10009525780
Saved in:
10
International market segmentation : economics, national culture and time
Budeva, Desislava G.
;
Mullen, Michael R.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10010414806
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