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~isPartOf:"European journal of marketing : EJM"
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Branding and product design :...
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Marketing management
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98
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European journal of marketing : EJM
Journal of business research : JBR
953
SpringerLink / Bücher
880
The journal of brand management : an international journal
632
The journal of product & brand management
406
Journal of retailing and consumer services
390
Industrial marketing management : the international journal for industrial and high-tech firms
350
Journal of strategic marketing
279
Europäische Hochschulschriften / 5
242
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230
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224
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206
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199
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198
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185
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183
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173
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154
Asia Pacific journal of marketing and logistics
150
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
148
Management science : journal of the Institute for Operations Research and the Management Sciences
145
The journal of business & industrial marketing
138
International journal of hospitality management
132
Marketing letters : a journal of research in marketing
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
114
Business horizons
112
Marketing : ZFP ; journal of research and management
112
International marketing review
101
Jahrbuch der Absatz- und Verbrauchsforschung
100
Journal of fashion marketing and management
98
International journal of production economics
97
Harvard business review : HBR
96
Journal of global marketing
95
The marketing review
95
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ECONIS (ZBW)
264
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264
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1
The interplay of products from the same product line : the role of
brand
reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
2
Unpacking
brand
management superiority : examining the interplay of
brand
management capability,
brand
orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
4
Rethinking
brand
architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
5
Impact of product differentiation, marketing investments and
brand
equity on pricing strategies : a
brand
level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
6
Antecedents and consequences of
brand
-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
7
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
8
Revitalising brands through communication messages : the role of
brand
familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
9
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
10
Effective product organisation and development
Wills, Gordon
(
contributor
)
- In:
European journal of marketing : EJM
18
(
1984
)
6
,
pp. 2-123
Persistent link: https://www.econbiz.de/10001065459
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