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Boosting consumers' self-efficacy by repositioning the self
Ben-Ami, Michael; Hornik, Jacob; Eden, Dov; Kaplan, Oren - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1914-1938
Persistent link: https://www.econbiz.de/10010461831
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Direct versus indirect channels : differentiated loss aversion in a high-involvement, non-frequently purchased hedonic product
Nicolau, Juan L. - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 260-278
Persistent link: https://www.econbiz.de/10009718529
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The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 44 (2010) 6, pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
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Effects of discount framing in comparative price advertising
McKechnie, Sally; Devlin, James; Ennew, Christine T.; … - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1501-1522
Persistent link: https://www.econbiz.de/10009707878
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Promote me or protect us? : the framing of policy for collective good
Krishen, Anjala Selena; Raschke, Robyn; Kachroo, Pushkin; … - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 742-760
Persistent link: https://www.econbiz.de/10010371623
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Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Bian, Xuemei; Foxall, Gordon R. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 485-505
Persistent link: https://www.econbiz.de/10009733018
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Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn; Kowalczyk, Christine M.; Stowers, … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
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Promoting boundary-spanning behavior among service personnel
Yoo, Jaewon; Arnold, Todd J.; Frankwick, Gary L. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429780
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User-generated content behaviour of the dissatisfied service customer
Presi, Caterina; Saridakis, Charalampos; Hartmans, Susanna - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
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Unpicking motives to purchase locally-produced food : analysis of direct and moderation effects
Memery, Juliet; Angell, Robert; Megicks, Phil; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1207-1233
Persistent link: https://www.econbiz.de/10011338799