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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
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347
Beziehungsmarketing
95
Relationship marketing
95
Brand management
83
Markenführung
83
Brand image
77
Markenimage
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Dagger, Tracey S.
4
De Chernatony, Leslie
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Mitchell, Vincent-Wayne
4
Sharma, Piyush
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3
Buil, Isabel
3
Canniford, Robin
3
Drennan, Judy
3
Grohmann, Bianca
3
Harris, Lloyd C.
3
He, Hongwei
3
Kitchen, Philip J.
3
Lowe, Ben
3
Maklan, Stan
3
Melewar, T. C.
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Phau, Ian
3
Roper, Stuart
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Roy, Rajat
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Spence, Mark T.
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Woisetschläger, David
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Wright, Malcolm
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Yi, Youjae
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Zielke, Stephan
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Abosag, Ibrahim
2
Andrews, Lynda
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Angell, Robert
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Antonetti, Paolo
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Armstrong, Jon Scott
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Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Buchanan-Oliver, Margo
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European journal of marketing : EJM
Journal of business research : JBR
2,374
Journal of retailing and consumer services
2,070
International journal of forecasting
1,597
Journal of forecasting
886
International journal of hospitality management
858
NBER working paper series
792
International journal of consumer studies
771
Psychology & marketing
686
SpringerLink / Bücher
648
Working paper / National Bureau of Economic Research, Inc.
645
NBER Working Paper
621
Technological forecasting & social change : an international journal
612
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Industrial marketing management : the international journal for industrial and high-tech firms
511
Management science : journal of the Institute for Operations Research and the Management Sciences
511
European Journal of Marketing
477
European journal of operational research : EJOR
457
Applied economics
444
Asia Pacific journal of marketing and logistics
430
The journal of product & brand management
407
Energy economics
398
Journal of Consumer Marketing
398
Tourism management : research, policies, practice
394
Working paper
393
Journal of marketing research : JMR
379
The journal of brand management : an international journal
379
Journal of marketing
377
Discussion paper / Centre for Economic Policy Research
374
Journal of travel and tourism marketing
373
The journal of services marketing
372
Journal of marketing management : MM
368
Journal of the Academy of Marketing Science
363
Economics letters
354
Finance research letters
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of retailing
347
Applied economics letters
339
The service industries journal
336
Cogent business & management
331
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ECONIS (ZBW)
398
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398
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1
A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz
;
Uray, Nimet
;
Ülengin, Füsun
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
Saved in:
2
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
3
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
4
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
5
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
Saved in:
6
Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
Saved in:
7
Internal-market orientation : a misconceived aspect of marketing theory
Gounaris, Spiros
;
Vassilikopoulou, Aikaterini
; …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1667-1699
Persistent link: https://www.econbiz.de/10008773207
Saved in:
8
Organisational learning and value creation in business markets
López Sánchez, José Ángel
;
Santos Vijande, María …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1612-1641
Persistent link: https://www.econbiz.de/10008773210
Saved in:
9
Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
Saved in:
10
A new understanding of satisfaction model in e-re-purchase situation
Ha, Hong Youl
;
Janda, Swinder
;
Muthaly, Siva K. K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 997-1016
Persistent link: https://www.econbiz.de/10008650642
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