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~isPartOf:"European journal of marketing : EJM"
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IMC: an integrative review
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Marketing management
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Kitchen, Philip J.
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European journal of marketing : EJM
Journal of marketing communications
26
European Journal of Marketing
19
Marketing Intelligence & Planning
17
Marketing intelligence & planning
14
Journal of business research : JBR
11
Journal of advertising research
7
Qualitative Market Research: An International Journal
6
Working paper / Department of Commerce, College of Business, Massey University
6
Corporate Communications: An International Journal
5
Journal of strategic marketing
5
The marketing review
5
EuroMed journal of business
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Qualitative market research : an international journal
4
The journal of product & brand management
4
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
EuroMed Journal of Business
3
Journal of Business Strategy
3
Journal of Product & Brand Management
3
Journal of business strategy
3
The future of marketing : critical 21st century perspectives
3
A reader in marketing communications
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
International Journal of Bank Marketing
2
International journal of management and marketing research : IJMMR
2
Journal of Consumer Marketing
2
Journal of Small Business and Enterprise Development
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing management : MM
2
Journal of the Market Research Society : JMRS
2
The journal of consumer marketing
2
Cogent Business & Management
1
Competitiveness Review: An International Business Journal
1
Developing successful global strategies for marketing luxury brands
1
European Journal of Marketing Ser.
1
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ECONIS (ZBW)
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1
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
2
Commercial television breaks, consumer behaviour, and new technology : an initial analysis
Kitchen, Philip J.
- In:
European journal of marketing : EJM
20
(
1986
)
2
,
pp. 40-53
Persistent link: https://www.econbiz.de/10001071377
Saved in:
3
Integrated marketing communications : evolution, current status, future developments
Kitchen, Philip J.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011698183
Saved in:
4
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
7
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.
;
Tourky, Marwa
;
Knight, Eric
; …
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
Saved in:
8
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
9
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
Saved in:
10
Will agencies ever "get" (or understand) IMC?
Kitchen, Philip J.
;
Schultz, Don E.
;
Kim, Ilchul
;
Han, …
- In:
European journal of marketing : EJM
38
(
2004
)
11-12
,
pp. 1417-1436
Persistent link: https://www.econbiz.de/10006078814
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