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National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean; Dant, Rajiv P.; Gleiberman, Aaron M. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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Product value importance and consumer preference for visual complexity and symmetry
Creusen, Mariëlle E. H.; Veryzer, Robert W.; … - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1437-1452
Persistent link: https://www.econbiz.de/10008661710
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Mandatory use of technology-based self-service : does expertise help or hurt?
Reinders, Machiel; Frambach, Rudolf T.; Kleijnen, Mirella - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 190-211
Persistent link: https://www.econbiz.de/10010519471
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The effect of relationship desire on consumer-to-business relationships
Raciti, Maria M.; Ward, Tony; Dagger, Tracey S. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 615-634
Persistent link: https://www.econbiz.de/10009733005
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Matching service recovery solutions to customer recovery preferences
Nguyen, Doan T.; McColl-Kennedy, Janet R.; Dagger, Tracey S. - In: European journal of marketing : EJM 46 (2012) 9, pp. 1171-1194
Persistent link: https://www.econbiz.de/10009661665
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Coping with service failures : the role of emotional intelligence, self-efficacy and intention to complain
Tsarenko, Yelena; Strizhakova, Yuliya - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 71-92
Persistent link: https://www.econbiz.de/10009718551
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Speak my language if you want my money : service language's influence on consumer tipping behavior
Van Vaerenbergh, Yves; Holmqvist, Jonas - In: European journal of marketing : EJM 47 (2013) 8, pp. 1276-1292
Persistent link: https://www.econbiz.de/10009787169
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Others service experiences : emotions, perceived justice, and behavior
Mattila, Anna; Hanks, Lydia; Wang, Chenya - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 552-571
Persistent link: https://www.econbiz.de/10010371632