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A taste of the elite : the eff...
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
75
Markenimage
75
Beziehungsmarketing
50
Relationship marketing
50
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45
Markenartikel
45
Customer satisfaction
33
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Advertising effects
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Werbewirkung
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Emotion
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Retail trade
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Großbritannien
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Virales Marketing
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Personality psychology
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Online-Marketing
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brennan, Mary
2
Brown, Mark
2
Bruhn, Manfred
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Buchanan-Oliver, Margo
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Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cronin, James Martin
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
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European journal of marketing : EJM
Journal of business research : JBR
2,018
Journal of retailing and consumer services
1,949
International journal of consumer studies
787
International journal of hospitality management
746
Psychology & marketing
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
NBER working paper series
581
Working paper / National Bureau of Economic Research, Inc.
511
NBER Working Paper
444
Food policy : economics planning and politics of food and agriculture
409
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
395
SpringerLink / Bücher
375
Journal of marketing research : JMR
355
The journal of brand management : an international journal
353
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
328
Tourism management : research, policies, practice
328
Journal of international consumer marketing
325
Journal of marketing management : MM
317
Journal of retailing
309
Cogent business & management
304
Journal of marketing communications
304
Marketing letters : a journal of research in marketing
300
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
Journal of business ethics : JOBE
292
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
287
The journal of consumer marketing
287
Journal of marketing
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
Technological forecasting & social change : an international journal
280
International journal of contemporary hospitality management
273
Journal of the Academy of Marketing Science
270
Journal of economic psychology : research in economic psychology and behavioral economics
262
The journal of services marketing
260
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ECONIS (ZBW)
354
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1
Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
2
The effect of construal level on time perceptions, confidence in judgements and future preferences
Vilches-Montero, Sonia Noemi
;
Spence, Mark T.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 782-805
Persistent link: https://www.econbiz.de/10011298084
Saved in:
3
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
4
Product value importance and consumer preference for visual complexity and symmetry
Creusen, Mariëlle E. H.
;
Veryzer, Robert W.
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1437-1452
Persistent link: https://www.econbiz.de/10008661710
Saved in:
5
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
6
Assessing information on
food
packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
7
Unpicking motives to purchase locally-produced
food
: analysis of direct and moderation effects
Memery, Juliet
;
Angell, Robert
;
Megicks, Phil
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1207-1233
Persistent link: https://www.econbiz.de/10011338799
Saved in:
8
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
9
The bigger society : considering lived consumption experiences in managing social change around obesity
Cronin, James
;
McCarthy, Mary
;
Brennan, Mary
;
McCarthy, …
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1558-1578
Persistent link: https://www.econbiz.de/10010429864
Saved in:
10
Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
;
Wansink, Brian
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
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