Narrow search
Showing 1 - 10 of 395
Cover Image
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar; Lassar, Walfried M.; Butaney, Gul T. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Cover Image
A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
Cover Image
Impact of store environment on impulse buying behavior
Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: European journal of marketing : EJM 47 (2013) 10, pp. 1711-1732
Persistent link: https://www.econbiz.de/10010201718
Cover Image
Influence of consumer online resale awareness on purchase decisions : a mental accounting perspective
Liao, Shuling; Chu, Hsunchi - In: European journal of marketing : EJM 47 (2013) 10, pp. 1576-1597
Persistent link: https://www.econbiz.de/10010201747
Cover Image
Segmenting consumer reactions to social network marketing
Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Cover Image
Alternative explanations of online repurchasing behavioral intentions : a comparison study of Korean and UK young customers
Ha, Hong-youl; Muthaly, Siva K.; Akamavi, Raphae͏̈l K. - In: European journal of marketing : EJM 44 (2010) 6, pp. 874-904
Persistent link: https://www.econbiz.de/10003989156
Cover Image
Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Maklan, Stan; Peppard, Joe; Klaus, Philipp - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
Cover Image
An investigation into online reviewers' behavior
Chen, Hua-ning; Huang, Chun-yao - In: European journal of marketing : EJM 47 (2013) 10, pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
Cover Image
Antecedents and performance of electronic business adoption in the hotel industry
Theodosiou, Marios; Katsikea, Evangelia - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 258-283
Persistent link: https://www.econbiz.de/10009514975
Cover Image
Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector
Doherty, Neil F.; Ellis-Chadwick, Fiona - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1246-1262
Persistent link: https://www.econbiz.de/10009525796