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Adoption vs acceptance of e-commerce : two different decisions
Herndandez, Blanca; Jimenez, Julio; Martín, M. José - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1232-1245
Persistent link: https://www.econbiz.de/10009525797
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Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie; Drennan, Judy; Lings, Ian N. - In: European journal of marketing : EJM 47 (2013) 9, pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
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IMC capability : antecedents and implications for brand performance
Luxton, Sandra; Reid, Mike; Mavondo, Felix - In: European journal of marketing : EJM 51 (2017) 3, pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
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A new understanding of satisfaction model in e-re-purchase situation
Ha, Hong Youl; Janda, Swinder; Muthaly, Siva K. K. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 997-1016
Persistent link: https://www.econbiz.de/10008650642
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Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece
Theodoridis, Prokopis K.; Chatzipanagiotou, Kalliopi C. - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 708-734
Persistent link: https://www.econbiz.de/10009525835
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao; Wen, Na; Dou, Wenyu; Chen, Junsong - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla; Birgelen, Marcel van - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596