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Consumer behaviour
348
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347
Beziehungsmarketing
95
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95
Brand management
83
Markenführung
83
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77
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
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Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
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He, Hongwei
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Lowe, Ben
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Maklan, Stan
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Melewar, T. C.
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Oppewal, Harmen
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Palmeira, Mauricio
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Phau, Ian
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Balaji, M. S.
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Brown, Mark
2
Buchanan-Oliver, Margo
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European journal of marketing : EJM
Journal of business research : JBR
2,497
Journal of retailing and consumer services
2,071
International journal of hospitality management
870
International journal of consumer studies
777
NBER working paper series
727
Psychology & marketing
700
SpringerLink / Bücher
679
Working paper / National Bureau of Economic Research, Inc.
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Industrial marketing management : the international journal for industrial and high-tech firms
564
NBER Working Paper
548
Management science : journal of the Institute for Operations Research and the Management Sciences
521
European Journal of Marketing
492
Technological forecasting & social change : an international journal
478
Asia Pacific journal of marketing and logistics
437
The journal of product & brand management
407
Journal of Consumer Marketing
399
Tourism management : research, policies, practice
382
Journal of marketing research : JMR
379
The journal of brand management : an international journal
379
Journal of marketing
378
The journal of services marketing
376
Journal of travel and tourism marketing
373
Journal of economic behavior & organization : JEBO
372
Journal of the Academy of Marketing Science
367
Cogent business & management
366
Journal of marketing management : MM
366
The service industries journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
341
Journal of international consumer marketing
331
Discussion paper / Centre for Economic Policy Research
330
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
326
International journal of contemporary hospitality management
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
325
Marketing letters : a journal of research in marketing
323
Journal of marketing communications
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
International journal of retail & distribution management
312
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ECONIS (ZBW)
399
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1
Adoption vs acceptance of e-commerce : two different decisions
Herndandez, Blanca
;
Jimenez, Julio
;
Martín, M. José
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1232-1245
Persistent link: https://www.econbiz.de/10009525797
Saved in:
2
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
3
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
4
A new understanding of satisfaction model in e-re-purchase situation
Ha, Hong Youl
;
Janda, Swinder
;
Muthaly, Siva K. K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 997-1016
Persistent link: https://www.econbiz.de/10008650642
Saved in:
5
Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece
Theodoridis, Prokopis K.
;
Chatzipanagiotou, Kalliopi C.
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 708-734
Persistent link: https://www.econbiz.de/10009525835
Saved in:
6
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
7
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
8
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
9
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
10
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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