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Consumer behaviour
348
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Brand management
78
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Dwivedi, Yogesh Kumar
5
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5
Simintiras, Antonis C.
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Spence, Mark T.
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Woisetschläger, David
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Yi, Youjae
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European journal of marketing : EJM
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2,590
Journal of business research : JBR
2,115
Working paper / National Bureau of Economic Research, Inc.
2,093
Journal of retailing and consumer services
1,959
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1,923
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CESifo working papers
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International journal of hospitality management
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International journal of consumer studies
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Tourism management : research, policies, practice
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Finance research letters
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World Bank E-Library Archive
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Cogent business & management
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
397
Economic modelling
392
Economics letters
392
Management science : journal of the Institute for Operations Research and the Management Sciences
373
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
356
The journal of brand management : an international journal
352
Journal of marketing research : JMR
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ECONIS (ZBW)
352
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1
Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
2
The effect of construal level on time perceptions, confidence in judgements and future preferences
Vilches-Montero, Sonia Noemi
;
Spence, Mark T.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 782-805
Persistent link: https://www.econbiz.de/10011298084
Saved in:
3
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
4
Product value importance and consumer preference for visual complexity and symmetry
Creusen, Mariëlle E. H.
;
Veryzer, Robert W.
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1437-1452
Persistent link: https://www.econbiz.de/10008661710
Saved in:
5
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
6
Measuring political brand equity : a consumer oriented approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 460-477
Persistent link: https://www.econbiz.de/10008650068
Saved in:
7
The risk reduction role of advertising in relation to price rigidity
Chen, Guan-ru
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1839-1855
Persistent link: https://www.econbiz.de/10008773200
Saved in:
8
Critically divided? : how marketing educators perceive undergraduate programmes in the UK
Tregear, Angela
;
Dobson, Suzanne
;
Brennan, Mary
; …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 66-86
Persistent link: https://www.econbiz.de/10003949193
Saved in:
9
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
10
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
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