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~isPartOf:"European journal of marketing : EJM"
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Brand management
125
Markenführung
125
Brand image
107
Markenimage
107
Consumer behaviour
99
Konsumentenverhalten
99
Brand
70
Markenartikel
70
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27
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European journal of marketing : EJM
Journal of business research : JBR
1,099
The journal of brand management : an international journal
670
International business review : the official journal of the European International Business Academy
656
SpringerLink / Bücher
593
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
554
Journal of world business : JWB
495
Management international review : mir ; journal of international business
446
The journal of product & brand management
419
Journal of retailing and consumer services
392
NBER working paper series
366
Journal of international management
323
Working paper / National Bureau of Economic Research, Inc.
299
NBER Working Paper
292
The international journal of human resource management
275
CESifo working papers
253
Working paper
241
Europäische Hochschulschriften / 5
233
Journal of business ethics : JOBE
219
European journal of international management : EJIM
206
Psychology & marketing
204
Industrial marketing management : the international journal for industrial and high-tech firms
187
Discussion paper / Centre for Economic Policy Research
184
Thunderbird international business review
178
Multinational business review
173
Springer eBook Collection
165
Transnational corporations : investment and development
165
International marketing review
162
International journal of hospitality management
146
Asia Pacific journal of marketing and logistics
145
Journal of marketing communications
137
Journal of marketing research : JMR
136
Tourism management : research, policies, practice
136
Journal of marketing management : MM
135
Journal of advertising research
133
Journal of strategic marketing
133
Journal of marketing
131
Research
131
Marketing intelligence & planning
129
Harvard business review : HBR
128
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ECONIS (ZBW)
192
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1
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1
Exploring the impact of employees' self-concept,
brand
identification and
brand
pride on
brand
citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
2
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
3
Leveraging the corporate
brand
: the importance of corporate
brand
innovativeness and
brand
architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
4
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
Saved in:
5
Rethinking
brand
architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
6
Building
brand
value online : exploring relationships between company and city brands
Trueman, Myfanwy
;
Cornelius, Nelarine
;
Wallace, James
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1013-1031
Persistent link: https://www.econbiz.de/10009572850
Saved in:
7
Impact of
brand
-building activities and retailer-based
brand
equity on retailer
brand
communities
Samu, Sridhar
;
Lyndem, Preeti Krishnan
;
Litz, Reginald A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1581-1607
Persistent link: https://www.econbiz.de/10009707875
Saved in:
8
Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Saved in:
9
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
10
Consumer perceived
brand
innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
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