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Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
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Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred; Schnebelen, Stefanie - In: European journal of marketing : EJM 51 (2017) 3, pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
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Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan; Li, Elton - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
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Post language and user engagement in online content communities
Noguti, Valeria - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
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Examining the relationship between social media characteristics and psychological dispositions
Grace, Debra; Ross, Mitchell; Shao, Wei - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1366-1390
Persistent link: https://www.econbiz.de/10011409356
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Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni; Dann, Stephen - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
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Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn; Kowalczyk, Christine M.; Stowers, … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
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The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard; Allen, Douglas E.; Schroeder, Jonathan E. - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
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Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas; Canniford, Robin - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
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Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina; Maehle, Natalia; Kleppe, Ingeborg Astrid - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026