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The evaluation and analysis of retail sales promotions
Preston, John - In: European journal of operational research : EJOR 47 (1990) 3, pp. 330-338
Persistent link: https://www.econbiz.de/10001095320
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DIFFSTRAT: an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Sudharshan, Devanathan - In: European journal of operational research : EJOR 1 (1988), pp. 50-65
Persistent link: https://www.econbiz.de/10001065829
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Mesak, Hani I.; Bari, Abdullahel; Ellis, T. Selwyn - In: European journal of operational research : EJOR 280 (2020) 2, pp. 764-777
Persistent link: https://www.econbiz.de/10012132473
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Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.; Feichtinger, Gustav; Hartl, Richard F. - In: European journal of operational research : EJOR 284 (2020) 3, pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
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Optimal acquisition and retention strategies in a duopoly model of competition
Chang, Shuhua; Zhang, Zhaowei; Wang, Xinyu; Dong, Yan - In: European journal of operational research : EJOR 282 (2020) 2, pp. 677-695
Persistent link: https://www.econbiz.de/10012157915
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Strategic upfront marketing channel integration as an entry barrier
Matsui, Kenji - In: European journal of operational research : EJOR 220 (2012) 3, pp. 865-875
Persistent link: https://www.econbiz.de/10009551322
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Global sub-increasing and global sub-decreasing returns to scale in free disposal hull technologies : definition, characterization and calculation
Mostafaee, Amin; Soleimani-damaneh, Majid - In: European journal of operational research : EJOR 280 (2020) 1, pp. 230-241
Persistent link: https://www.econbiz.de/10012132384
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Learning risk culture of banks using news analytics
Agarwal, Arvind; Gupta, Aparna; Kumar, Arun; … - In: European journal of operational research : EJOR 277 (2019) 2, pp. 770-783
Persistent link: https://www.econbiz.de/10012022134
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Information diffusion, cluster formation and entropy-based network dynamics in equity and commodity markets
Bekiros, Stelios; Nguyen, Duc Khuong; Sandoval Junior, … - In: European journal of operational research : EJOR 256 (2017) 3, pp. 945-961
Persistent link: https://www.econbiz.de/10011639266