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~isPartOf:"European journal of operational research : EJOR"
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European journal of operational research : EJOR
NBER working paper series
306
Working paper / National Bureau of Economic Research, Inc.
286
Journal of advertising research
236
NBER Working Paper
222
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
168
SpringerLink / Bücher
166
Journal of marketing communications
147
Discussion paper / Centre for Economic Policy Research
116
Journal of historical research in marketing
115
Europäische Hochschulschriften / 5
110
Springer eBook Collection
96
Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
88
Journal of promotion management : JPM
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
The economic history review : a journal of economic and social history
75
Journal of marketing
73
European journal of marketing : EJM
67
The journal of economic history
66
Business history
64
Journal of promotion management : innovations in planning and applied research
64
CESifo working papers
62
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
54
Jahrbuch für Wirtschaftsgeschichte
54
Psychology & marketing
53
Wirtschafts- und Verwaltungsstudien mit besonderer Berücksichtigung Bayerns
53
Journal of current issues and research in advertising : JCIRA
51
Discussion papers / CEPR
49
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
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ECONIS (ZBW)
73
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1
ADPULS in continuous time
Luhmer, Alfred
(
contributor
)
- In:
European journal of operational research : EJOR
2
(
1988
),
pp. 171-177
Persistent link: https://www.econbiz.de/10001066186
Saved in:
2
A forecasting model to evaluate the profitability of price promotions
Rinne, Heikki Juhani
- In:
European journal of operational research : EJOR
3
(
1988
),
pp. 279-289
Persistent link: https://www.econbiz.de/10001066286
Saved in:
3
Sequential estimation of a time dependent advertising effectiveness model
Jex, Colin F.
- In:
European journal of operational research : EJOR
48
(
1990
)
3
,
pp. 318-331
Persistent link: https://www.econbiz.de/10001104638
Saved in:
4
A quantitative analysis of new car sales and advertising in Greece
Donatos, George S.
- In:
European journal of operational research : EJOR
48
(
1990
)
3
,
pp. 311-317
Persistent link: https://www.econbiz.de/10001104640
Saved in:
5
Age-structured linear-state differential games
Grosset, Luca
;
Vicolani, Bruno
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 269-278
Persistent link: https://www.econbiz.de/10011503297
Saved in:
6
Sustaining cooperation in a differential game of advertising goodwill accumulation
Jørgensen, Steffen
;
Gromova, Ekaterina
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 294-303
Persistent link: https://www.econbiz.de/10011503305
Saved in:
7
On modeling the advertising-operations interface under asymmetric competition
Mesak, Hani I.
;
Bari, Abdullahel
;
Luehlfing, Michael S.
; …
- In:
European journal of operational research : EJOR
240
(
2015
)
1
,
pp. 278-291
Persistent link: https://www.econbiz.de/10010491708
Saved in:
8
Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
251
(
2016
)
3
,
pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
Saved in:
9
Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand
Chen, Bowei
;
Huang, Jingmin
;
Huang, Yufei
;
Kollias, Stefanos
- In:
European journal of operational research : EJOR
280
(
2020
)
3
,
pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
Saved in:
10
The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping
;
Cai, Gangshu
;
Song, Reo
;
Jang, Sungha
- In:
European journal of operational research : EJOR
275
(
2019
)
1
,
pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
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