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The relationship of strategic and marketing plans
Greenley, Gordon E. - In: European journal of operational research : EJOR 27 (1986) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
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Forecasting retailer product sales in the presence of structural change
Huang, Tao; Fildes, Robert; Soopramanien, Didier - In: European journal of operational research : EJOR 279 (2019) 2, pp. 459-470
Persistent link: https://www.econbiz.de/10012110716
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The evaluation and analysis of retail sales promotions
Preston, John - In: European journal of operational research : EJOR 47 (1990) 3, pp. 330-338
Persistent link: https://www.econbiz.de/10001095320
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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A large mixed integer production and distribution program
Duran, F. - In: European journal of operational research : EJOR 28 (1987) 2, pp. 207-217
Persistent link: https://www.econbiz.de/10003534544
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Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan; Steiner, Winfried J.; Weber, Anett; … - In: European journal of operational research : EJOR 246 (2015) 1, pp. 232-241
Persistent link: https://www.econbiz.de/10011341652
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Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M. - In: European journal of operational research : EJOR 216 (2012) 2, pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
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DIFFSTRAT: an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Sudharshan, Devanathan - In: European journal of operational research : EJOR 1 (1988), pp. 50-65
Persistent link: https://www.econbiz.de/10001065829
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Differences in bidding strategies
King, Malcolm - In: European journal of operational research : EJOR 28 (1987) 1, pp. 22-26
Persistent link: https://www.econbiz.de/10001015012
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Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Mesak, Hani I.; Bari, Abdullahel; Ellis, T. Selwyn - In: European journal of operational research : EJOR 280 (2020) 2, pp. 764-777
Persistent link: https://www.econbiz.de/10012132473