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ECONIS (ZBW)
5,019
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1
Clicks versus Bricks : the role of durability in marketing channel strategy of durable goods manufacturers
Yan, Wei
;
Xiong, Yu
;
Chu, Junhong
;
Li, Gendao
;
Xiong, …
- In:
European journal of operational research : EJOR
265
(
2018
)
3
,
pp. 909-918
Persistent link: https://www.econbiz.de/10011778562
Saved in:
2
Optimal trade-in and refurbishment strategies for durable goods
Hu, Shu
;
Zhu, Stuart X.
;
Fu, Ke
- In:
European journal of operational research : EJOR
309
(
2023
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10014290405
Saved in:
3
Strategic upfront marketing channel integration as an entry barrier
Matsui, Kenji
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 865-875
Persistent link: https://www.econbiz.de/10009551322
Saved in:
4
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Saved in:
5
DIFFSTRAT: an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Sudharshan, Devanathan
- In:
European journal of operational research : EJOR
1
(
1988
),
pp. 50-65
Persistent link: https://www.econbiz.de/10001065829
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6
The evaluation and analysis of retail sales promotions
Preston, John
- In:
European journal of operational research : EJOR
47
(
1990
)
3
,
pp. 330-338
Persistent link: https://www.econbiz.de/10001095320
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7
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
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8
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Mesak, Hani I.
;
Bari, Abdullahel
;
Ellis, T. Selwyn
- In:
European journal of operational research : EJOR
280
(
2020
)
2
,
pp. 764-777
Persistent link: https://www.econbiz.de/10012132473
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9
Optimal acquisition and retention strategies in a duopoly model of competition
Chang, Shuhua
;
Zhang, Zhaowei
;
Wang, Xinyu
;
Dong, Yan
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 677-695
Persistent link: https://www.econbiz.de/10012157915
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10
An innovative approach for strategic capacity portfolio planning under uncertainties
Wu, Cheng-hung
;
Chuang, Ya-tang
- In:
European journal of operational research : EJOR
207
(
2010
)
2
,
pp. 1002-1013
Persistent link: https://www.econbiz.de/10008652634
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