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European journal of operational research : EJOR
Journal of advertising research
413
Journal of business research : JBR
322
Journal of advertising : official publication of the American Academy of Advertising
304
International journal of advertising : the quarterly review of marketing communications
277
International journal of advertising : the review of marketing communications
253
Journal of marketing communications
235
Journal of advertising
188
Journal of promotion management : JPM
176
Journal of retailing and consumer services
167
European Journal of Marketing
149
Psychology & marketing
149
Journal of Consumer Marketing
142
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of marketing research : JMR
132
European journal of marketing : EJM
113
Journal of marketing
111
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of promotion management : innovations in planning and applied research
106
SpringerLink / Bücher
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Marketing letters : a journal of research in marketing
91
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
85
Young Consumers
84
Journal of current issues and research in advertising : JCIRA
77
Marketing Science
76
Journal of historical research in marketing
73
NBER working paper series
73
Health marketing quarterly
69
Journal of retailing
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
64
International journal of industrial organization
63
Journal of Product & Brand Management
61
International Marketing Review
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Journal of current issues and research in advertising
59
Strategic Direction
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
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ECONIS (ZBW)
91
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1
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
2
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
3
Recent developments in dynamic
advertising
research
Huang, Jian
;
Leng, Mingming
;
Liang, Liping
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 591-609
Persistent link: https://www.econbiz.de/10009550071
Saved in:
4
Cooperative
advertising
in a distribution channel with fairness concerns
Yang, Jing
;
Xie, Jinxing
;
Deng, Xiaoxue
;
Xiong, Huachun
- In:
European journal of operational research : EJOR
227
(
2013
)
2
,
pp. 401-407
Persistent link: https://www.econbiz.de/10009725599
Saved in:
5
Optimal keyword bidding in search-based
advertising
with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Saved in:
6
On the impact of
advertising
initiatives in supply chains
Zhang, Wenqing
;
Li, Shanling
;
Zhang, Dan
;
Hou, Wenhua
- In:
European journal of operational research : EJOR
234
(
2014
)
1
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010247358
Saved in:
7
Quality effects in different
advertising
models - an impulse control approach
Reddy, Puduru V.
;
Wrzaczek, Stefan
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
Saved in:
8
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
9
The impact of product recall on
advertising
decisions and firm profit while envisioning crisis or being hazard myopic
Mukherjee, Arka
;
Chauhan, Satyaveer S.
- In:
European journal of operational research : EJOR
288
(
2021
)
3
,
pp. 953-970
Persistent link: https://www.econbiz.de/10012387425
Saved in:
10
When should a retailer invest in brand
advertising
?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
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