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Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 251 (2016) 3, pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
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Advertising, goodwill, and the Veblen effect
Chenavaz, Régis Y.; Eynan, Amit - In: European journal of operational research : EJOR 289 (2021) 2, pp. 676-682
Persistent link: https://www.econbiz.de/10012416825
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Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.; Feichtinger, Gustav; Hartl, Richard F. - In: European journal of operational research : EJOR 284 (2020) 3, pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
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Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi; Basu, Preetam; Rakshit, Krishanu; … - In: European journal of operational research : EJOR 276 (2019) 1, pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
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Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing; Wang, Qiao; Chiang, Wei-yu Kevin - In: European journal of operational research : EJOR 313 (2024) 2, pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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Interaction of pricing, advertising and experience quality : a dynamic analysis
Caulkins, Jonathan P.; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 256 (2017) 3, pp. 877-885
Persistent link: https://www.econbiz.de/10011639250
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Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış; Özlük, Özgür - In: European journal of operational research : EJOR 226 (2013) 1, pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
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Targeting customers under response-dependent costs
Haupt, Johannes Sebastian; Lessmann, Stefan - In: European journal of operational research : EJOR 297 (2022) 1, pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
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The effects of advertising, prices and distribution on market share volatility
Vakratsas, Demetrios - In: European journal of operational research : EJOR 187 (2008) 1, pp. 283-293
Persistent link: https://www.econbiz.de/10003769196