Narrow search
Showing 1 - 10 of 5,141
Cover Image
The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping; Cai, Gangshu; Song, Reo; Jang, Sungha - In: European journal of operational research : EJOR 275 (2019) 1, pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
Cover Image
Pricing for sales and per-use rental services with vertical differentiation
Yu, Yugang; Dong, Yuxuan; Guo, Xiaolong - In: European journal of operational research : EJOR 270 (2018) 2, pp. 586-598
Persistent link: https://www.econbiz.de/10011869106
Cover Image
Quality coordination with extended warranty for store-brand products
Mai, Dung T.; Liu, Tieming; Morris, Michael D. S.; Sun, … - In: European journal of operational research : EJOR 256 (2017) 2, pp. 524-532
Persistent link: https://www.econbiz.de/10011612055
Cover Image
Quality effects in different advertising models - an impulse control approach
Reddy, Puduru V.; Wrzaczek, Stefan; Zaccour, Georges - In: European journal of operational research : EJOR 255 (2016) 3, pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
Cover Image
Warranty parameters for extended two-dimensional warranties incorporating consumer preferences
Mitra, Amitava - In: European journal of operational research : EJOR 291 (2021) 2, pp. 525-535
Persistent link: https://www.econbiz.de/10012495338
Cover Image
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.; Feichtinger, Gustav; Hartl, Richard F. - In: European journal of operational research : EJOR 284 (2020) 3, pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
Cover Image
Warranty pricing with consumer learning
Lei, Yong; Liu, Qian; Shum, Stephen - In: European journal of operational research : EJOR 263 (2017) 2, pp. 596-610
Persistent link: https://www.econbiz.de/10011793997
Cover Image
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.; Wiszniewska-Matyszkiel, Agnieszka - In: European journal of operational research : EJOR 314 (2024) 1, pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
Cover Image
Brand positioning and consumer taste information
Nalca, Arcan; Boyacı, Tamer; Ray, Saibal - In: European journal of operational research : EJOR 268 (2018) 2, pp. 555-568
Persistent link: https://www.econbiz.de/10011852632
Cover Image
Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang; Wei, Lai; Zhu, Qinghua - In: European journal of operational research : EJOR 306 (2023) 2, pp. 679-692
Persistent link: https://www.econbiz.de/10014279068