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European journal of operational research : EJOR
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5,204
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1
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Saved in:
2
The evaluation and analysis of retail sales promotions
Preston, John
- In:
European journal of operational research : EJOR
47
(
1990
)
3
,
pp. 330-338
Persistent link: https://www.econbiz.de/10001095320
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3
The relationship of strategic and
marketing
plans
Greenley, Gordon E.
- In:
European journal of operational research : EJOR
27
(
1986
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
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4
Additive conjoint measurement with ordered categories
Bouyssou, Denis
;
Marchant, Thierry
- In:
European journal of operational research : EJOR
203
(
2010
)
1
,
pp. 195-204
Persistent link: https://www.econbiz.de/10003928196
Saved in:
5
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
Saved in:
6
Modelling market dynamics of multi-brand and multi-generational products
Shi, Xiaohui
;
Pattarin Chumnumpan
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
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7
Transfer pricing in a dynamic
marketing
-operations interface
Erickson, Gary M.
- In:
European journal of operational research : EJOR
216
(
2012
)
2
,
pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
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8
Strategic upfront
marketing
channel integration as an entry barrier
Matsui, Kenji
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 865-875
Persistent link: https://www.econbiz.de/10009551322
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9
DIFFSTRAT: an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Sudharshan, Devanathan
- In:
European journal of operational research : EJOR
1
(
1988
),
pp. 50-65
Persistent link: https://www.econbiz.de/10001065829
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10
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, RĂ©gis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
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