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Polysemy in Advertising
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Werbung
73
Advertising
67
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23
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Zaccour, Georges
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European journal of operational research : EJOR
Journal of advertising research
409
Journal of advertising : official publication of the American Academy of Advertising
302
International journal of advertising : the quarterly review of marketing communications
275
Journal of business research : JBR
271
International journal of advertising : the review of marketing communications
251
Journal of marketing communications
228
Journal of advertising
187
Journal of promotion management : JPM
146
European Journal of Marketing
142
Journal of Consumer Marketing
136
Psychology & marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
Journal of retailing and consumer services
111
European journal of marketing : EJM
103
Journal of marketing research : JMR
102
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of promotion management : innovations in planning and applied research
93
Journal of marketing
89
International journal of internet marketing and advertising : IJIMA
87
SpringerLink / Bücher
85
Young Consumers
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Marketing : ZFP ; journal of research and management
79
Journal of current issues and research in advertising : JCIRA
75
Marketing letters : a journal of research in marketing
73
Journal of historical research in marketing
72
Marketing Science
71
Health marketing quarterly
68
Jahrbuch der Absatz- und Verbrauchsforschung
67
NBER working paper series
67
International Marketing Review
59
Journal of current issues and research in advertising
59
International journal of industrial organization
58
Strategic Direction
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Working paper / National Bureau of Economic Research, Inc.
56
Journal of Product & Brand Management
54
NBER Working Paper
52
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
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ECONIS (ZBW)
74
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1
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
2
Recent developments in dynamic
advertising
research
Huang, Jian
;
Leng, Mingming
;
Liang, Liping
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 591-609
Persistent link: https://www.econbiz.de/10009550071
Saved in:
3
Cooperative
advertising
in a distribution channel with fairness concerns
Yang, Jing
;
Xie, Jinxing
;
Deng, Xiaoxue
;
Xiong, Huachun
- In:
European journal of operational research : EJOR
227
(
2013
)
2
,
pp. 401-407
Persistent link: https://www.econbiz.de/10009725599
Saved in:
4
Optimal keyword bidding in search-based
advertising
with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Saved in:
5
On the impact of
advertising
initiatives in supply chains
Zhang, Wenqing
;
Li, Shanling
;
Zhang, Dan
;
Hou, Wenhua
- In:
European journal of operational research : EJOR
234
(
2014
)
1
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010247358
Saved in:
6
Quality effects in different
advertising
models - an impulse control approach
Reddy, Puduru V.
;
Wrzaczek, Stefan
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
Saved in:
7
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
8
The impact of product recall on
advertising
decisions and firm profit while envisioning crisis or being hazard myopic
Mukherjee, Arka
;
Chauhan, Satyaveer S.
- In:
European journal of operational research : EJOR
288
(
2021
)
3
,
pp. 953-970
Persistent link: https://www.econbiz.de/10012387425
Saved in:
9
When should a retailer invest in brand
advertising
?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
10
The effects of herding and word of mouth in a two-period
advertising
signaling model
Zhen, Xueping
;
Cai, Gangshu
;
Song, Reo
;
Jang, Sungha
- In:
European journal of operational research : EJOR
275
(
2019
)
1
,
pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
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