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~isPartOf:"European journal of operational research : EJOR"
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European journal of operational research : EJOR
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1
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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2
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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3
Nonparametric advertising budget allocation with inventory constraint
Yang, Chaolin
;
Xiong, Yi
- In:
European journal of operational research : EJOR
285
(
2020
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10012239634
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4
Strategic upfront marketing channel integration as an entry barrier
Matsui, Kenji
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 865-875
Persistent link: https://www.econbiz.de/10009551322
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5
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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6
DIFFSTRAT: an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Sudharshan, Devanathan
- In:
European journal of operational research : EJOR
1
(
1988
),
pp. 50-65
Persistent link: https://www.econbiz.de/10001065829
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7
The evaluation and analysis of retail sales promotions
Preston, John
- In:
European journal of operational research : EJOR
47
(
1990
)
3
,
pp. 330-338
Persistent link: https://www.econbiz.de/10001095320
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8
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
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9
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Mesak, Hani I.
;
Bari, Abdullahel
;
Ellis, T. Selwyn
- In:
European journal of operational research : EJOR
280
(
2020
)
2
,
pp. 764-777
Persistent link: https://www.econbiz.de/10012132473
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10
Optimal acquisition and retention strategies in a duopoly model of competition
Chang, Shuhua
;
Zhang, Zhaowei
;
Wang, Xinyu
;
Dong, Yan
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 677-695
Persistent link: https://www.econbiz.de/10012157915
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