Narrow search
Showing 1 - 10 of 298
Cover Image
The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin; Ma, Minghui; Popkowski Leszczyc, Peter T. L. - In: European journal of operational research : EJOR 281 (2020) 1, pp. 114-128
Persistent link: https://www.econbiz.de/10012153635
Cover Image
Impact of loyalty program investment on firm performance : seasonal products with strategic customers
Gu, Wei; Luan, Xiaoting; Song, Yanan; Shang, Jennifer - In: European journal of operational research : EJOR 299 (2022) 2, pp. 621-630
Persistent link: https://www.econbiz.de/10013207149
Cover Image
Optimal promotion strategies of online marketplaces
Cheng, Xianghui; Deng, Shiming; Jiang, Xuan; Li, Yanhai - In: European journal of operational research : EJOR 306 (2023) 3, pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Cover Image
The nested consideration model : investigating dynamic store consideration sets and store competition
Pancras, Joseph - In: European journal of operational research : EJOR 214 (2011) 2, pp. 340-347
Persistent link: https://www.econbiz.de/10009307381
Cover Image
Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
Khouja, Moutaz; Rajagopalan, Hari K.; Zhou, Jing - In: European journal of operational research : EJOR 230 (2013) 2, pp. 333-347
Persistent link: https://www.econbiz.de/10009771836
Cover Image
Price competition and store competition : store brands vs national brand
Choi, Sungchul; Fredj, Karima - In: European journal of operational research : EJOR 225 (2013) 1, pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Cover Image
Consumer price sensitivity in the retail industry : latitude of acceptance with heterogeneous demand
Casado, Esteban; Ferrer, Juan-Carlos - In: European journal of operational research : EJOR 228 (2013) 2, pp. 418-426
Persistent link: https://www.econbiz.de/10009757249
Cover Image
The three-machine proportionate open shop and mixed shop minimum makespan problems
Koulamas, Christos; Kyparisis, George J. - In: European journal of operational research : EJOR 243 (2015) 1, pp. 70-74
Persistent link: https://www.econbiz.de/10010492328
Cover Image
Here comes the sun : fashion goods retailing under weather fluctuations
Martínez-de-Albéniz, Victor; Belkaid, Abdel - In: European journal of operational research : EJOR 294 (2021) 3, pp. 820-830
Persistent link: https://www.econbiz.de/10012591524
Cover Image
Catch me if you scan : data-driven prescriptive modeling for smart store environments
Hauser, Matthias; Flath, Christoph; Thiesse, Frédéric - In: European journal of operational research : EJOR 294 (2021) 3, pp. 860-873
Persistent link: https://www.econbiz.de/10012591535