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Impacts of knowledge on online brand success : an agent-based model for online market share enhancement
Jiang, Guoyin; Tadikamalla, Pandu R.; Shang, Jennifer; … - In: European journal of operational research : EJOR 249 (2016) 3, pp. 1093-1103
Persistent link: https://www.econbiz.de/10011413865
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Weighted online minimum latency problem with edge uncertainty
Akbari, Vahid; Shiri, Davood - In: European journal of operational research : EJOR 295 (2021) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10012595942
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Sponsored data : a game-theoretic model with consumer multihoming behaviour
Wu, Jie; Li, Yunbing; Yu, Dong; Zha, Yong - In: European journal of operational research : EJOR 307 (2023) 2, pp. 731-744
Persistent link: https://www.econbiz.de/10014334936
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Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi; Basu, Preetam; Rakshit, Krishanu; … - In: European journal of operational research : EJOR 276 (2019) 1, pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
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Optimal promotion strategies of online marketplaces
Cheng, Xianghui; Deng, Shiming; Jiang, Xuan; Li, Yanhai - In: European journal of operational research : EJOR 306 (2023) 3, pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
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Whitelisting versus advertising-recovery : strategies to overcome advertising blocking by consumers
Singh, Ashutosh; Sajeesh, S.; Bhardwaj, Pradeep - In: European journal of operational research : EJOR 318 (2024) 1, pp. 217-229
Persistent link: https://www.econbiz.de/10015047707
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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Pricing and content development for online media platforms regarding consumer homing choices
Wu, Cheng-Han; Chiu, Yun-Yao - In: European journal of operational research : EJOR 305 (2023) 1, pp. 312-328
Persistent link: https://www.econbiz.de/10013479198
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Multiattribute preference models with reference points
Bouyssou, Denis; Marchant, Thierry - In: European journal of operational research : EJOR 229 (2013) 2, pp. 470-481
Persistent link: https://www.econbiz.de/10009757974
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On rational behavior in multi-attribute riskless choice
Korhonen, Pekka J.; Wallenius, Jyrki; Genc, Tolga; Xu, Peng - In: European journal of operational research : EJOR 288 (2021) 1, pp. 331-342
Persistent link: https://www.econbiz.de/10012496565