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Effectiveness of retail joint promotions under different channel structures
Karray, Salma - In: European journal of operational research : EJOR 210 (2011) 3, pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
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Prices, promotions, and channel profitability : was the conventional wisdom mistaken?
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: European journal of operational research : EJOR 211 (2011) 2, pp. 415-425
Persistent link: https://www.econbiz.de/10008905379
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Inventory and sales effort management under unobservable lost sales
Heese, Hans Sebastian; Swaminathan, Jayashankar M. - In: European journal of operational research : EJOR 207 (2010) 3, pp. 1263-1268
Persistent link: https://www.econbiz.de/10008702308
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Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers
Sheu, Jiuh Biing - In: European journal of operational research : EJOR 214 (2011) 2, pp. 246-255
Persistent link: https://www.econbiz.de/10009306376
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Online retailers' promotional pricing, free-shipping threshold, and inventory decisions : a simulation-based analysis
Becerril-Arreola, Rafael; Leng, Mingming; Parlar, Mahmut - In: European journal of operational research : EJOR 230 (2013) 2, pp. 272-283
Persistent link: https://www.econbiz.de/10009771849
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Demand forecasting with high dimensional data : the case of SKU retail sales forecasting with intra- and inter-category promotional information
Ma, Shaohui; Fildes, Robert; Huang, Tao - In: European journal of operational research : EJOR 249 (2016) 1, pp. 245-257
Persistent link: https://www.econbiz.de/10011435824
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Primal and dual dynamic Luenberger productivity indicators
Oude Lansink, Alfons G. J. M.; Stefanou, Spiro E.; … - In: European journal of operational research : EJOR 241 (2015) 2, pp. 555-563
Persistent link: https://www.econbiz.de/10010487971
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Trade deals and/or on-package coupons
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: European journal of operational research : EJOR 241 (2015) 2, pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
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Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer
Jin, Yannan; Wang, Sujuan; Hu, Qiying - In: European journal of operational research : EJOR 240 (2015) 2, pp. 415-424
Persistent link: https://www.econbiz.de/10010486233
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Promoting end-of-season product through online channel in an uncertain market
Chen, Pingping; Zhao, Ruiqing; Yan, Yingchen; Zhou, Chi - In: European journal of operational research : EJOR 295 (2021) 3, pp. 935-948
Persistent link: https://www.econbiz.de/10012622422